The Burger Pub: Restaurant Branding & Interior Décor (Civil Lines, New Delhi)

The burger pub

in March 2020, we partnered with The Burger Pub, located in the vibrant student hub of Civil Lines, New Delhi. We were entrusted with complete execution of the visual branding and interior décor from exterior signage to customized lighting, wall graphics, murals and a dedicated selfie wall.

Concept & Execution

the interior theme revolved around youth culture, creativity and energy perfectly suited to its student centric location.

• Exterior Signage: Bold, eye catching signage using illuminated acrylic letters and vibrant brand colors to attract footfall, especially during evenings.
• Custom Lighting: A central installation of twinkling lights was designed to symbolize students as “stars” bright, diverse and full of potential.
• Wall Graphics & Murals:
  • Student Mood Palette: A mix of abstract and expression based artwork captured the wide emotional range and energy of college life.
  • Famous Personalities Wall: Iconic figures from pop culture, science and politics were featured through stylized murals to inspire and engage.
  • Multi Shade Graphics: Used across the interiors to reflect the colourful, ever changing spirit of the youth.
• Selfie Wall: A dedicated, Instagram worthy corner was created with layered textures, neon lights and witty brand messaging perfect for social media engagement.

Key Features and Advantages

• Youth Oriented Ambience: Every element from colour palettes to layout was crafted to resonate with student life.
• Engagement Driven Design: The selfie wall and personality murals created memorable customer experiences and encouraged organic sharing.
• Theme Cohesion: All interior elements were curated to work together lights, signs, graphics and murals to deliver a cohesive brand story.
• Quick Turnaround: All décor elements were prefabricated and installed efficiently with minimal disruption to operations.