Latest gondola display trends in Indian liquor stores
Baba Supersign's Indian Market Insights
In today's competitive liquor store market just having shelf space isn't
enough. Customers don't just
buy a bottle; they experience the brand as soon as they walk into the
store.
The gondola display system is a great way to make things
different.
All over India, gondola designs are changing. Stores are getting rid of simple racks. They are going to more expensive stores in Gurgaon and Mumbai and liquor stores along highways in Uttar Pradesh. They are using display systems that look better and are more advanced.
Let's take a look at the most recent trends in gondola displays in Indian liquor stores.
1. Island gondolas to show off high end brands
More and more high end whiskey and imported brands are using island
gondolas in the middle of
their stores.
Retailers are changing their strategy by moving
high margin items from the edges of the store to the
middle aisles.
What is the goal? To make it more visible.
This placement is also meant to encourage those unplanned purchases.
And, of course, to make the brand the best.
This method has worked very well in India for:
- High end whiskey brands.
- Collections of wine from other countries.
- Displays to advertise festivals.
A lot of island gondolas have LED lights under the shelves and panels with the brand's name on them.
2. Gondolas come with built in backlit branding panels.
The light is what matters.
Modern gondolas now have the following:
- Panels made of acrylic with lights behind them
- Lights on the edges of logo strips
- Warm LED lights for shelves
This makes the bottles look more expensive and makes people think they
are worth more.
In Indian stores where the lighting isn't always
even, illuminated gondolas make the store look high
end without having to completely change the inside.
3. Modular gondola systems for a flexible layout
Being flexible is becoming more and more important.
Retailers now like modular gondola systems that let them do the following:
- Shelf heights that can be changed
- Simple growth
- Changing things around by season
- Fast brand changes
For instance:
- Gift packs on display during the holiday season
- Summer: beer and RTD are the main events
- Wedding season = high end bottles at eye level
This flexibility helps stores make the most money per square foot.
4. Wooden and metal gondolas
Metal racks that are clean look useful. But wooden finishes add warmth.
A trending style in Indian metro cities is combining the following:
- Powder coated metal frames
- Wooden shelves
- Brass or matte black detailing
This gives an upscale boutique feel, especially suitable for the following:
- Premium wine stores
- Craft liquor outlets
- High end retail markets
5. Digital Integration in Gondola Displays
Though still emerging in India, digital screens inside gondolas are gaining attention.
Small LED screens can show:
- Videos for brands
- offers
- Details about the product
- Details about MRP
This makes a big difference in engagement in stores with a lot of foot traffic.
6. Gondolas that save space for small liquor stores
Not every store is 2000 square feet.
Space optimization is very
important in tier 2 and tier 3 cities.
The following are some modern compact gondola designs:
- Racks with a narrow depth
- Stacking bottles on top of each other
- Slim units with two sides
- Hybrid systems that are mounted on walls
This makes sure that the most products can be seen without getting in the way of customers.
7. Gondola Design That Focuses on Security
Security is important for Indian liquor stores.
The newest designs now include:
- Lockable high end shelves
- Brackets that stop theft
- Sections of glass that are stronger
- Angles that are easy to see on CCTV
Now, safety and looks are both important.
Why Gondola Design Is More Important Than Ever
A gondola that is well designed:
- Makes products easier to see
- Makes them seem more valuable
- Encourages people to buy on impulse
- Makes the store layout better
- Makes it easier for customers to get around
Visual merchandising has a direct effect on sales in liquor stores.
How Baba Supersign Makes Custom Gondolas
We know how Indian liquor stores work at Baba Supersign.
We design and manufacture:
- Branded gondola display units
- Island display systems
- ACP and metal integrated racks
- LED illuminated shelving
- Custom wine & whiskey display solutions
Our designs focus on durability easy maintenance and brand impact.
Things to Think About
The alcohol business in India is changing. Customers want displays that are better, layouts that are easy to understand and experiences that are high quality.
It used to be just a place to put things, but gondola display design has come a long way since then. Now, it's about telling stories about brands and planning stores in a smart way. This change could make it easier for customers to talk to you and make shopping more fun.
If you want to improve your liquor store's sales, buying new gondola systems can help right away.