Beyond Liines – Sports Lounge
Sector 13, Dwarka, New Delhi
Decorative Interior Signage & Sports Lounge Branding
Beyond Liines
November 2018
MS Framework, Acrylic Letters, Decorative LED Bulbs & Powder Coated Finish
Beyond Liines Sports Lounge Branding Project
Baba Supersign designed and executed decorative interior signage for Beyond Liines, a cricket themed sports lounge in Dwarka, New Delhi. The signage combined acrylic lettering, an MS framework and decorative LED bulbs to create an illuminated brand feature that complemented the lounge's cricket inspired interior and provided a distinctive visual focal point for customers.
Related services: Decor & Interior Branding , Decorative Illuminated Signage and Premium Retail & Hospitality Signage .
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Concept & Execution
The lounge interior featured cricket inspired elements including bats, balls and action graphics. The signage concept therefore used bold lettering and decorative illumination to connect the Beyond Liines brand identity with the sports theme while creating a strong visual feature within the interior.
Materials & Fabrication
- Bulb Lit Lettering: Decorative LED globe bulbs were integrated into the brand lettering to create an illuminated sports inspired feature.
- Custom Fabrication: Acrylic letters were supported on an MS framework with a powder coated finish and individually prepared for uniform bulb placement and wiring.
- Thematic Integration: The finished signage was designed to complement the cricket themed lounge interior rather than function as a standalone conventional sign board.
Key Features
- Strong Visual Identity: Bulb lit acrylic lettering created a distinctive focal point within the sports lounge.
- Thematic Integration: The illuminated lettering complemented the cricket inspired graphics and interior design.
- Serviceable Lighting: Individual decorative LED bulbs provided accessible replacement and maintenance compared with more integrated lighting systems.
- Interior Brand Experience: The signage operated as part of the lounge decor rather than simply identifying the business.
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Aluminium channel letters with crisp illumination for premium facades.
Weather resistant ACP fascia boards engineered for lasting brand impact.
Directional and informational systems that guide visitors seamlessly.
Elevated façades and window signage crafted for premium destinations.
High visibility glow signs with vivid graphics and efficient lighting.
Monument and pylon signage built for durability and long range visibility.
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Signage is your brand’s visual voice from LED facades to wayfinding.
Where branding meets aesthetics for events and immersive displays.
Guiding, warning and protecting lives with compliant visual cues.
High visibility roadside formats that grab attention fast.
A bright choice for branding with energy efficient illumination.
Clear evacuation guidance for restaurants, offices and public spaces.
