Liquor Land

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Location
Lucknow
Type
Signage & Branding
Overall Size
-
Client
9 Liquor Land
Completion
May 2020
Material
LED-Acrylic-Aluminium

First Major Execution Post The First Wave Of COVID-19

First Major Execution Post The First Wave Of COVID-19

This project holds a special place in our journey—it marked our return to work after the first wave of COVID-19. Tasked with transforming a bare shell into a fully branded retail outlet, we executed the design, fabrication, and installation of signage and interior elements under unprecedented constraints, making it both a milestone and a challenge.

Scope of Work

  • External Signage:Fabrication and on-site installation
  • Interior Branding:Internal Rack Branding and Wall Graphics
  • Cash Counters:Production of Cash Counters, Doors, and Partitions
  • Display Racks:Fabrication of Display Racks and Fixtures
  • Branding and Thematic:End-to-end Branding and Thematic Graphic Execution
  • Factory Production:Full turnkey solution including factory production and site installation

Execution under COVID-19 Protocols

Adapting to the “new normal,” our team followed all mandated safety guidelines. From hand gloves and masks to rigorous social distancing, every aspect of production and installation was aligned with COVID-19 protocols. Despite the restrictions, our factory in Delhi handled the bulk of the work efficiently, minimizing time spent on-site.

Challenges Overcome

  • First project post COVID-19 lockdown, requiring strict adherence to safety norms
  • Extremely tight installation window—less than 12 hours overnight
  • Transport logistics from Delhi to Lucknow during partial lockdown conditions
  • On-site execution in a bare-shell space with a strict 15-day deadline for base finishing

Key Takeaways & Results

  • Successfully delivered and installed all elements overnight—under 12 hours on-site
  • Project completed safely, within timeline and without compromise on quality
  • Reinforced our ability to adapt under pressure and deliver excellence despite limitations
  • Cemented our reputation as a reliable turnkey signage and branding partner even in crisis times

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